Roadster: Once Upon A Road
For their new collection Freelander, Roadster (a fashion brand) created a fashion catalogue to be displayed on online-retailer Myntra. This was launched as a graphic novel featuring clothes from the collection, to be shared on their Instagram handle.
The graphic novel/catalogue was also released on the Myntra app. Clicking on any off the panels redirected users to a first of its kind shop-in-shop experience, allowing them to purchase clothes featured in the graphic novel directly.
Once Upon A Road is the world's first shoppable graphic novel.
Illustration: Taarika John
Agency: Brave New World
© Taarika John 2020 . All Rights Reserved